Mathéo - Marketing & Communications at Circularia
As the Marketing & Communications Manager, Mathéo plays a central role in shaping Circularia’s brand voice, visibility, and acquisition strategy. From the very first day, his goal has been to make circularity not only understandable but commercially attractive for professional buyers and sellers. His work directly strengthens our marketplace by bringing clarity, credibility and measurable marketing performance.
Profile & Strategic Approach
With a background in performance marketing and storytelling, Mathéo blends SEO, communication strategy and targeted outreach to boost Circularia’s exposure. As our Marketing & Communications Manager, he works closely with product teams, sales teams and sellers to ensure every message is consistent with our mission.
To keep our content aligned with market standards, he frequently consults external resources such as the European Circular Economy Stakeholder Platform.
His approach is simple: create marketing that drives action and makes circularity an obvious choice for procurement teams, warehouses, workshops and resellers.
Main Responsibilities in the Marketing Team
Building and managing our editorial calendar
Writing SEO-optimized product pages, blogs and case studies
Managing paid channels (LinkedIn Ads, retargeting, B2B campaigns)
Running PR outreach and coordinating social media content
Overseeing photography guidelines for product listings
Writing Yoast-friendly product descriptions for sellers
Coordinating with other departments through the Client Portal (internal link)
Performance Metrics He Tracks
Mathéo monitors the indicators that most impact Circularia’s growth:
Organic sessions and SEO keyword rankings
Content-driven lead conversion rates
Cost-per-lead (especially on Linkedin)
Engagement metrics on social campaigns
A/B tests on landing pages and CTAs
These insights guide ongoing refinements in messaging and targeting.
A Success Story
One of his recent achievements is a storytelling campaign showing how a mid-sized business saved 30% on refurbishment costs by purchasing re-used office furniture through Circularia. The campaign generated 120 qualified B2B leads in under two months and boosted conversion rates by 18%.